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Event Details
A Reality Check with Guy Kawasaki
Social media is fueling the spread
of word of mouth about ideas, products, brands or guys who lose their
pants on a ski-lift. Guy Kawasaki, author of the new book “Reality
Check” and co-founder of Alltop, understands this better than just about anyone on the planet.
What you'll learn:
In this SWOM webinar, Guy will share his ideas on how to effectively combine evangelism and word
of mouth with social media for the results you want. He’ll also discuss
his use of Twitter and other online tools and how they’ve helped him
with his work.
Ideal for:
Anyone who can’t get enough of Guy Kawasaki.
When:
Wednesday, Jan. 21, 2009
12:30 pm CDT / 1:30 pm EDT / 10:30 am Pacific
Where:
Online (attendees will receive an email a few days before the event with a link and instructions on how to attend)
About our presenter:
Guy Kawasaki is a founding partner and entrepreneur-in-residence at
Garage Technology Ventures. He is also the co-founder of Alltop.com, an
“online magazine rack” of popular topics on the web. Previously, he was
an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books
including "Reality Check," "The Art of the Start," "Rules for
Revolutionaries," "How to Drive Your Competition Crazy," "Selling the
Dream," and "The Macintosh Way." He has a BA from Stanford University and
an MBA from UCLA as well as an honorary doctorate from Babson College.
Your host:
Ben McConnell is the co-founder of SWOM, co-author of the Church of the Customer Blog, and co-author of the books, "Citizen Marketers: When People are the Message" and "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force." His life and work are best when co-authored. Follow him on Twitter @benmcconnell
About SWOM webinars:
SWOM's
Wednesday Webinars help entrepreneurs, managers, marketers, and change
agents build word of mouth into the DNA of their organizations. The
webinars are held online every Wednesday.
Hosted By
The Society for Word of Mouth
The Society for Word of Mouth is an educational network to help entrepreneurs, managers, marketers and changes agents build word of mouth into the DNA of their organizations using social media.
